Privacy Policy

This Privacy Policy explains how Hoito Digital ("we", "us", or "our") handles personal data when you visit https://hoitodigital.com, contact us, or book a discovery call.

We are based in Edinburgh, United Kingdom. For privacy questions, email hello@hoitodigital.com.

We act as the data controller for personal data collected through this website and our enquiry channels.

Depending on how you deal with us, we may collect:

• Identity and contact details, such as your name and email address.
• Message content you send through our contact form or email.
• Booking details if you schedule a discovery call through Cal.com, which may include your name, email, and any notes you provide.
• Technical data such as IP address, browser type, device information, and pages visited, if analytics cookies are enabled with your consent.

We do not ask for special category data through this website. Please do not include sensitive personal information in enquiry messages unless it is essential.

• Directly from you when you email us or submit an enquiry.
• Through Cal.com when you book a discovery call via our booking link.
• Automatically through cookies and similar technologies, as described in our Cookie Policy.

We use personal data to:

• Respond to enquiries and provide information about our services.
• Arrange and run discovery calls and follow-up conversations.
• Operate, secure, and improve this website, including understanding how it is used where analytics consent is given.
• Meet legal or regulatory obligations where they apply.

Our lawful bases under UK GDPR typically include:

• Legitimate interests: responding to business enquiries and running a secure website.
• Contract steps: taking steps at your request before entering a contract for services.
• Consent: non-essential cookies and analytics, where required.
• Legal obligation: where the law requires us to keep or share data.

We only share personal data where needed to run our services or meet a legal requirement. That may include:

• Cal.com, for scheduling discovery calls. Their privacy terms apply to data processed on their platform.
• Website hosting and infrastructure providers that help us run hoitodigital.com.
• Analytics providers, only if you consent to analytics cookies.
• Professional advisers or authorities where required by law or to protect our legal rights.

We do not sell personal data. If a provider processes data outside the UK, we take steps to ensure appropriate safeguards are in place where required.

We keep enquiry and contact records only as long as needed for the purpose collected, including follow-up and basic business records. Booking data held by Cal.com is retained under their retention practices. Cookie preference data is stored in your browser until you clear it or change your choice.

Under UK data protection law, you may have the right to:

• Access the personal data we hold about you.
• Ask us to correct inaccurate data.
• Ask us to erase data in certain circumstances.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Ask for data portability in certain circumstances.

To exercise these rights, email hello@hoitodigital.com. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Details of the cookies we use, and how to manage your choices, are in our Cookie Policy.

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will change when we do. Please check back periodically.

Questions about this policy or your personal data: hello@hoitodigital.com.